Saved
Ideas worth returning to.
Lessons, research, discussions and events you've deliberately kept for later — not a history, a shelf you built yourself.
Discussion
What makes something worth paying for, when cost and effort don't decide it?
Building Value
Daniela Ruiz's opening framing of trust and perceived risk — worth revisiting before writing your own pricing.
Lesson
The Trust Premium
Understanding Value · Module 02
Why trust can increase what a buyer is willing to pay.
Research
Behavioural Pricing and the Trust Discount
Supporting Research · Understanding Value
The source study behind the Trust Premium concept — cited but worth reading in full.
Event
Live Workshop · Protecting What You've Built
Marcus Webb · Tuesday, September 8
Directly relevant once you reach Sustain — saved to revisit closer to the date.
Discussion
The one pricing mistake I see in almost every new business
Mentor-Led · Thomas Okafor
A mentor thread worth rereading before your next pricing decision.