Community

Where EMS thinking becomes conversation.

Every discussion here is anchored to an idea — a lesson, a piece of research, a genuine question — not a feed of updates. Enter a conversation worth having.

Discussions from members working through the same stage.

Space · Building Value

How do you price something with no comparable in the market?

Scarcity is easy to spot once a market exists. What about before one does?

9 replies
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From Research · Thinking, Fast and Slow

Where has anchoring worked against you as a buyer?

A discussion of Kahneman's framing effects, applied to real purchases members have made this year.

21 replies
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Space · Income & Business

The one pricing mistake I see in almost every new business

A standing thread where members bring real pricing decisions for direct feedback.

EMS MentorThomas Okafor · Pricing & Business Strategy 32 replies
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Can trust be rebuilt after a client catches you overpromising once?

Asked in Building Value · No replies yet

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Is a portfolio evidence, or just decoration?

Asked in Understanding Money · 2 replies

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Understanding grows fastest in the presence of other people testing it against their own.